If you think about the question ‘what do you do?’, it could be rephrased to ‘how do you help people?’. When you respond “I’m an IFA”, that’s actually telling someone what you ARE, not what you DO.
Next time someone asks “what do you do?” reply by telling them what you help achieve i.e. I help people make the most of their money and give them peace of mind. This response creates curiosity and will entice them to question you further and make you stand out and be memorable.
If someone asks me “what do you do?” I used to say “I’m a sales trainer”. I now say ‘I help sales people convert more business and maximise every opportunity”.