My Company lost a £120,000 training opportunity last week and we are so grateful for losing it.

Are we mad you might be thinking?

No: the lesson we gained was invaluable. It’s not something we could have read in a sales book or learned on a webinar. We learned what our competition did above and beyond to prepare and wow the prospect. That is worth more than £120,000 piece of business and we are confident we will win more business on the back of this lesson.

What’s the best lessons you’ve learned along your journey?