An accident management and personal injury company.


Paul Rosen Director said “The driver for choosing training was not a specific problem, more the identification of an opportunity. We could see the potential for growth in our market, and we knew we could grow the business to take advantage of this. As an organisation we have seen the business benefits of investing in our sales forces: sales increase, motivation is improved, it encourages commitment and professional communication, and our staff deserve it. So, having identified a focus on developing robust and logical procedures, greater client-focus in communication and confident closing skills, we chose Sales Doctors to help us design a series of training programmes specifically tailored to our sales process.”


The training took the form of two-day events focused on:

  • Owning your area
  • Preparing for a booking
  • Personal selling skills
  • People profiling

An important outcome of the course for us was improving planning and preparation – making it user-friendly, systematic and relevant. Our sales people gained a structure to help them:

  • Define opportunities
  • Prepare for calls
  • Handle questions and objections, and close the deal

They also learned techniques to sharpen their communication style and ways to see the sale from the client’s perspective, using their language and understanding their motivation.


“We’ve been delighted with the results we’ve seen since the programme. Tony Morris the trainer was able to adapt his delivery to meet our needs exactly, and as a result the planning tools are proving a vital addition to our sales people, who are noticeably more business-like and successful. They’re more confident in communicating with clients and a focus on structure and planning has brought a highly organised style of working.”

“The back to basics course has made an enormous difference to our business. My turnover is up, and my conversion rates are better. Very thorough evaluation of my business and my staff before starting made all the difference. My people loved being given a specific answer to their questions rather than the generic answers training companies have given before. Objection handling techniques offered were simply amazing. We can’t wait for our management training!

Paul Rosen – Managing Director
We deliver bespoke sales training that improves your sales success

Flexible & bespoke sales training to accommodate the needs of you & your team.


Practical techniques you can easily implement for instant improvements.


Free on-going support via phone or email, after training is complete.


A proven track record working with businesses of all types & sizes.

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