A chain of independent hotels in the UK and Ireland


We were not getting enough show rounds or appointments through all our marketing efforts and therefore were missing sales targets for corporate business through our direct channels. Our front of house teams were not spotting enough opportunities and sales were just too slow.
Our meetings and events teams were down on their conversions from enquiries to bookings and the average deal size had reduced due to market conditions.


We received a call from Sales Doctors explaining how they have helped many hotel groups of our size, increase sales by taking a proactive approach. After several meetings, we chose Sales Doctors to deliver their 12-month sales training academy across all the different areas of our business.
They began by delivering a live calling training to all my sales co-ordinators and sales managers, where the trainer made live calls on loud speaker to my team’s leads.
They had a different trainer work with all my General Managers and Sales Managers, to help reinforce the training and ensure they are developing their teams.
They worked with all our front of house teams to help them spot opportunities and not be afraid to ask the question.


In addition to a boost in morale across all my teams, they all had a completely different perspective on selling. It was no longer a scary subject and they relished picking up the phone and calling a big corporate in their areas.
We saw a 160% rise in show rounds and appointments across the sales team, which resulted in acquiring an additional 45 new clients.

“We were very impressed with the professionalism and enthusiasm that Sales Doctors brought to the table. All our delegates thoroughly enjoyed the training and it is making a huge difference to our business. The creativity, motivation and attention to detail by the trainers transformed a difficult subject into something enjoyable and commercially successful. We will certainly be using Sales Doctors in the future.“

Stuart Leckie – Head of Sales
We deliver bespoke sales training that improves your sales success

Flexible & bespoke sales training to accommodate the needs of you & your team.


Practical techniques you can easily implement for instant improvements.


Free on-going support via phone or email, after training is complete.


A proven track record working with businesses of all types & sizes.

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