An independent estate agent with over 60 branches across Berkshire


Although as an agency we perform better than our competition, we still wanted to increase our conversion rates from our market appraisals to instructions. Across all our valuers, we converted at an average of 53% and this was our biggest focus. I set Tony a challenge of increasing this conversion by 5%, as this would make a huge impact on our bottom line.


We employed Tony to deliver his 2-day valuation training. The first day he acted as a fake landlord where all our valuers met him and valued a vacant property. All of these market appraisals were recorded to be used in training.

The 2nd day Tony delivered the 3 P’s of a valuation: Pre-valuation, Present the valuation and post valuation.


I was wowed that after Sales Doctors training, we saw an increase of 300% from the target I set them to achieve.  We got a return on our investment within the first 2 months of the training taking place and every month after that was profit.

“I am a first time client of Tony’s and made my point early on that I really wasn’t interested in training unless there was a commitment to tangible results. In the end, we agreed a fee on that basis and Tony was instructed to train 5 front line sales staff. Following on from the training, I saw an average 15% improvement in the lead conversion rate of my 5 sales people that attended Tony’s two day course. The anecdotal feedback I had from my staff was that Tony’s training provided them with practical, relevant skills that helped them improve their performance, rather than just blue sky thinking that works in a class room but not in the real world. I found Tony easy to deal with and passionate about his subject matter. But not just this, he made good on his commitment to produce tangible results, which is why I am now in discussions about rolling out a larger training course across the board.”

Michael Cook MARLA, Managing Director, Residential Lettings
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Practical techniques you can easily implement for instant improvements.


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