Tactics to improve your sales conversion

Even with the best product available on the market, without any effective sales techniques in place there is very little likelihood of it being sold. Having a clear sales plan is crucial in order to improve sales conversions as well as make the most of staff time. Here are three tactics that every company wanting to increase its sales should be employing:

  1. Refine a sales script

For each product or service you are selling there should be a sales script. This may be a transcript of a previous successful pitch or call or based on past experience from sales conversions. Work with team members to edit and enhance this script over time. Not only will it provide a great resource for new employees, it also means that if key sales personnel leave the business, their successful sales techniques will remain.

  1. Provide sales training

Up-to-date sales training is key to keep sales conversions coming in. Individuals can learn from each other about what works well in certain situations as well as review past sales pitches and what they could do differently in the future. Regular training sessions can also help to keep employees motivated and feel that they are being invested in by the company they work for.

  1. Use incentives to promote buying action

Another way to increase sales is to introduce an offer into the conversation which will stimulate immediate action. A good way to do this is by offering a discount or bonus which is only valid on the day.

Sales Doctors offer practical sales training to professionals to help them achieve better results in the workplace. We offer a wide range of courses from workshops to bespoke 1:1 sessions to help employees across more than 60 industries sell more. For further information or to speak to one of our team about your training needs, please contact us on 01923 438972.

We deliver bespoke sales training that improves your sales success

Flexible & bespoke sales training to accommodate the needs of you & your team.


Practical techniques you can easily implement for instant improvements.


Free on-going support via phone or email, after training is complete.


A proven track record working with businesses of all types & sizes.

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